Weddings are big business, with the average cost of a wedding now topping out at nearly $25,000. All told, Americans spend more than $55 BILLION on weddings each year.
If you’re not tapping in to the wedding market by offering personalized items for wedding parties, receptions, or as gifts for the happy couple, now is the perfect time to get started. If you sublimate, heat transfer, laser engrave, UV-LED print, or use vinyl, there are a wide range of products available that you can offer your customers to celebrate this momentous occasion.
For the Special Day
Offering up personalized items for the ceremony and reception is a great way to let your customers add a unique touch to their big day. For the church or ceremony location, it’s easy for you to personalize a sublimatable sign that greets guests upon arrival with the weddings colors or theme incorporated. Mixed media is another fantastic way to create a unique sign, such as applying laser cut plastic letters to a wood round or backing piece. This lets you choose from thousands of fonts, including one that can match the wedding invitation or programs, and can really tie together the ceremony space.
In this era of social distancing and other health precautions, face masks will still be the norm for some time. Offer the bride, groom and wedding party personalized face masks made with sublimation. This again lets you incorporate the wedding party colors and offers an endless amount of personalization. It’s a fun way to help your customers celebrate their day.
At the reception, the customization possibilities are endless. From laser cut table numbers using metallic plastic to custom-cut cake toppers and sublimated favors and wedding party gifts, this is place where your ability to offer personalized items can really set you apart from run-of-the-mill big box retailers and party stores.
From elegant to rustic, there’s no limitation to the customized decoration options you can offer your customers for rehearsal dinners, wedding ceremonies, and receptions.
For the Happy Couple
Personalized wedding items don’t have to be just for decoration. From full-color sublimated photo panels to engraved items with the newlywed's names or monogram, there are thousands of potential gift items you can offer your customers specifically for engagements and weddings.
One of the hottest categories for personalization is drinkware. With hundreds of different options available for sublimation, engraving, heat transfer, vinyl, or UV-LED printing, customized drinkware with a couple's initials or new last name is a fantastic gift option for your customers. Offer a set of personalized coasters to go with the drinkware for a truly one-of-a-kind gift.
For a couple that’s traveling for their honeymoon, something as simple as a personalized luggage tag can make for a nice add-on wedding gift. Pair that with some of our other travel accessories, such as a personalized travel bag or small portfolio, and your customers can give the bride and groom a great gift they’ll use now and in the future.
Tip: A Note About Last Names
When you’re personalizing an item for a newly married couple, such as a decorative sign or engraved cutting board for their kitchen, it’s important to remember a hard and fast rule for pluralizing last names: don’t use apostrophes.
Last names are pluralized by simply adding an “s” (for most names) or “es” (for names that end in s, x, z, ch, and sh). For names that end in a “ch” that sounds like a “k”, just add an “s”. That’s the rule. Names should look like this: The Smiths. The Lopezes. The Bushes. The Hallbachs (hard “k” sound).
This is a great rule to keep in mind at the holidays or anytime someone orders an item they want to personalize with a family name.
Help Your Customers Say, “I do!” to Personalization
From the bridal shower to the bachelor/bachelorette parties to the ceremony and reception, there are countless ways for you offer customers personalized items to the day extra special. With the excellent photo reproduction offered by sublimation and heat transfer and the one-of-a-kind items you can create with engraving, vinyl, and UV-LED, the sky is the limit when it comes to wedding items you can add to your shop regardless of your fabrication method of choice.
Johnson Plastics Plus has thousands of items ready for you to personalize. If you’re looking for inspiration to start offering wedding-themed items in your shop, check out Wedding Product Guide. It’s filled with hundreds of products hand-curated for bridal and wedding gifts, signs, and more.