Crafting a Brand Identity to Stand Out in a Crowded Market | JPPlus Fest 2025

Learn how to create a clear, consistent brand identity that helps your small business stand out and connect with customers. This class covers the essential elements of branding, including logo design, color palettes, fonts, imagery, brand personality, and customer experience.

You’ll also explore often-overlooked branding details such as brand archetypes, product naming conventions, and how each customer touchpoint supports your overall identity. Using a free Canva brand style guide template, you’ll learn how to organize these elements into a practical resource that keeps your marketing consistent across your website, social media, packaging, and promotional materials.

By the end of the session, you’ll have the tools to build a memorable small business brand that reflects your personality, strengthens recognition, and resonates with your target audience.