With the days growing shorter and the weather getting colder, it’s time to start preparing your business for the upcoming holiday rush. This year will look different from years past for obvious reasons, but that doesn’t mean there isn’t an opportunity for you to take advantage of your equipment to give your customers some great, customized gift options.
When you’re thinking about items you can personalize for your customers, one of the considerations for this year will be how easy the item is to ship. Many of your customers won’t be making in-person visits to their family and friends this holiday, so offering customizable gifts that don’t require special boxing or packaging will be more important than ever.
Personalized home decor items make for great gift items. They’re typically easy to engrave or mark with a laser, heat transfer printer, or UV-LED printer and have a low physical profile, making them ideal for easy packaging and shipping. Items such as wood signs and engravable photo frames add a customized touch to any space. There are thousands of different products available, meaning there’s something to match the design aesthetic for any customer.
Another hot gift trend are personalized items for the kitchen, particularly wood and bamboo cutting boards. Items like this are typically laser and rotary engraving friendly and can also be decorated with heat transfer, vinyl, or UV-LED printing. They offer the advantage of being easy to ship and very durable, making them an ideal choice to offer customers who have to send gifts to family and friends out-of-state. Depending on what your customer is looking for, cutting boards can be personalized for both functional use or a strictly decorative item. Always check with your supplier to determine if the surface is FDA approved for food use.