If you’ve been managing and designing for your own business, chances are you have been asked to add a monogram to an order before. If you’re new to personalization, creating unique monogram designs might seem a bit daunting.
If you're familiar with the art of monogramming, you know there are multiple different ways to add personalization to an object. With the holidays quickly upon us, we've created a quick guide with everything you need to know about monograms:
What’s a monogram?
A monogram is design of one or more letters that represent an individual's or couple's initials. These letters can be interlaced in a traditional monogram, read straight across in the natural sequence of a full name, or each represent an initial from one or more people. Adding a monogram is the perfect personalization mark to make something extra special, unique and thoughtful.
Monograms and can be added to a wide range of products to add a personalized touch. Monograms are quintessential for customization with their combination of style and art, and can fit any taste and design aesthetic. The key advantage to a good monogram is that it can add individualization to an item with limited space. Monograms can be as compact or large as the item can accept and the customer wants.
How do monograms add value?
Personalized items can sell for anywhere from 30% to 80% more than their non-personalized counterparts, and a monogram is uniquely personal to an individual. And based on the design you use and the item your personalizing, monograms can be fun or formal, fancy or contemporary. And since a monogram typically contains only three characters, you’re getting a lot of financial return on your customization.
What kinds of monograms are there out there?
There are several different monogram combinations, but the Monogram Customization Guide is a great place to help you get started. Monograms traditionally carry the look of a calligraphy style, but they can be made from block, serif, or sans serif fonts as well. There are thousands of fonts available, both free and paid versions, that are bound to fit any style your customers want.