Spring is right around the corner, and just like flowers, love will be in full bloom. You may be thinking to yourself, “That is great and dandy, but what the heck does love have to do with me and my personalization business?” In reality, growing a business is a lot like dating. Here are a few ways these “affairs of the heart” are similar, and how you can you keep the passion alive!

It’s Hard Work.

Dating can be tough, but when you find ‘the one’ it’s all worth it. Starting a business is really, really difficult – but so rewarding! When you connect with the right suppliers, customers, and selling platforms, you’ll be happy, fulfilled, and bringing in money. But, just like dating, it may take a few tries to get it right. Johnson Plastics Plus has the matchmakers (team members) to help pair you with the right technology, products, and supplies, to make sure you and your business live happily ever after!

First impressions matter.

You wouldn’t want your date to show up with spinach in their teeth and smelling like sweaty gym socks! The same is true for the ‘face’ of your business. When you’re promoting yourself on social media platforms, you want to make sure that you look professional. Have a friend proof-read your posts, check out what’s trending in your area and industry, and what tools your suppliers offer that can help you. For example, Johnson Plastics Plus has specialized product guides ready to go for every season and holiday along with FREE downloadable design files. These guides and free files can take the stress out of finding the right products and designs for your customers and help you make a great first impression. And if you need a little extra help, our team members are always available through web chat, phone call, or email.

Shimmer Skinny Tumbler
Sublimation / Toner Heat Transfer
Spring Product Guide
Download Design Files

Colorshop® Woods - Blush
Engraving / UV-LED Printing
Wedding Product Guide
Download Design Files

Faux Wood Round
Engraving / UV-LED Printing / Toner Heat Transfer
Summer Product Guide
Download Design Files

Burlap Tote Bag
Sublimation / Toner Heat Transfer / UV-LED Printing
Fall Product Guide
Download Design Files

Keep things interesting.

The best romances never lose their spark – couples take turns planning new dates and romantic surprises. Do the same for your customers! Keep an eye out for new technology and products that will keep your customers intrigued. If you’ve got a laser, look at adding full color sublimation to expand your product offering. If you’re creating personalized drinkware like mugs, tumblers and glasses, add some fun bar and wine accessories, too. Keeping your product offering fresh will keep your customers interested and prevent you and your brand from becoming stale.

In dating and in business, it’s helpful to have a support network to help you through rough patches. Johnson Plastics Plus is here to help you keep your relationship with your business fresh and exciting with tech support, product guides, tech tips, and dedicated sales advisor.