So you’ve got a great idea for a custom t-shirt business. Now what? Taking the leap from ideation to reality when building or scaling a custom apparel business can feel overwhelming, especially when choosing what equipment to invest in.

Direct-to-Film (DTF) and Direct-to-Garment (DTG) technology have become popular apparel decorating techniques due to their ability to print on a variety of colors, fabrics, and materials. Whether you choose to invest in DTF or DTG technologies, you’ll need a high quality heat press to complete the apparel printing process.

Custom apparel printing technology and accessories are a worthwhile investment, with an estimated projected market growth to $114.7 billion (USD) by 2034 according to Fortune Business Insights.

So, what supplies do you need and where can small business owners buy DTG printers, DTF supplies, and heat presses that lay the foundation for growth without breaking the bank?

What equipment do I need to start a custom t-shirt printing business?

There’s more than one way to decorate a t-shirt. Common apparel and t-shirt decorating techniques include heat transfer vinyl, white toner printing, sublimation, screen printing, and DTF and DTG. Check out the chart below to compare the different ways to print a t-shirt for your business.

Apparel Decoration Method
Best For
Compatible Fabrics
Technology Required
Requires a Heat Press?
Notes
Heat Transfer Vinyl (HTV)
Personalized names, numbers, simple graphics
Cotton, polyester, blends
Cutter or plotter and vinyl
✅ Yes
Great for small runs and custom projects
White Toner Printing
Full-color designs with vibrant white
Cotton, polyester, blends, dark garments
White toner printer and paper
✅ Yes
Excellent for short runs and on-demand production
Sublimation
Full-color, permanent graphics
White or light-colored polyester and polymer-coated products
Sublimation-ready blank, sublimation-specific printer
✅ Yes
Produces vibrant, long-lasting prints with no feel on the fabric (Cannot print white)
Screen Printing
Large production runs
Cotton, polyester, blends
Screen printer and inks
❌ No
Uses a curing dryer rather than a heat press for production, though a heat press may be used for finishing or specialty applications
Direct-to-Film (DTF)
Full-color graphics on a wide variety of garments
Cotton, polyester, blends, performance fabrics, and more
DTF printer, inks, DTF film, shaker (optional)
✅ Yes
Printed transfers must be heat pressed onto the garment
Direct-to-Garment (DTG)
Detailed, full-color prints on cotton apparel
Cotton and high-cotton blends
DTG printer, inks, and optional pre-treatment
✅ Yes
A heat press is used to pre-treat garments and cure the printed ink for optimal durability


What are DTG, DTF, and heat presses?

Heat presses are essential machines for most t-shirt businesses. When someone says they have "heat pressed" a t-shirt, they could be referring to several different printing methods, including Direct-to-Film (DTF) transfers, heat transfer vinyl (HTV), sublimation printing, or Direct-to-Garment (DTG) production.

A heat press uses a combination of precise heat, pressure, and time to permanently bond designs to fabrics and other substrates. The quality of the heat press plays a major role in achieving vibrant colors, strong adhesion, and long-lasting durability.

The role of heat presses in DTF printing

For Direct-to-Film (DTF) printing, a heat press is responsible for transferring printed designs from transfer film onto garments. Consistent temperature and even pressure ensure the artwork adheres correctly, resulting in professional-quality prints that withstand repeated washing and wear.

Why heat presses matter for DTG printing

In the Direct-to-Garment (DTG) printing process, heat presses serve multiple functions. They are used to help cure garment pretreatment before printing and to properly cure the final printed ink after application. Accurate heat distribution is critical for maximizing print durability, color vibrancy, and wash resistance.

Choosing the best heat press

Finding a high-quality heat press that can grow with your business is a crucial step in creating a successful custom apparel business. Investing in a quality heat press can help reduce production errors, improve efficiency, and maintain customer satisfaction. We’ve listed some qualities to look for in your search:

  • Even temperature distribution
  • Consistent pressure across the platen
  • Accurate digital controls
  • Reliable long-term performance
Woman pressing a black t-shirt with a Fusion IQ heat press

Where do small businesses usually buy printing equipment and supplies?

When purchasing a DTG printer, DTF system, or heat press, price is only one part of the decision. When evaluating your investment, consider the service, training, warranty support, and access to accessories supplies. Choosing the right vendor partner can make a hugely positive impact on your bottom line in the long run!

Option #1: Buy direct from manufacturers
Buying directly from brands such as Epson, Brother, or Ricoh provides access to genuine equipment and manufacturer warranties. However, product bundles, consumables, and personalized guidance may be limited.

Option #2: Buy through a specialty distributor
Specialty distributors like Johnson Plastics Plus provide a complete solution by offering printers, heat presses, supplies, blanks, training, and technical support under one roof. This approach simplifies purchasing and ensures help is available when questions arise. Utilizing a specialty vendor is ideal, because they specialize in your specific industry!

Option #3: Buy through online marketplaces
Online marketplaces may offer lower prices and broad product selections, but support, warranty coverage, and product authenticity can vary significantly.

Choosing the best heat press for DTF and DTG printing

A heat press is one of the most important pieces of equipment in any custom apparel business. Whether you're applying DTF transfers, heat transfer vinyl (HTV), sublimation designs, or curing DTG prints, consistent heat and pressure are essential for professional results. The right heat press can improve print quality, increase production efficiency, and reduce costly mistakes. Investing in a quality heat press ensures vibrant colors, strong adhesion, and consistent production across every order.

Our top heat press picks for DTF and DTG

Stahls Hotronix Fusion IQ 16" x 20" Swing and Draw Heat Press

image of the Stahls Fusion IQ heat press

The Stahls' Hotronix Fusion IQ is a premium commercial heat press that combines swing-away and drawer-style operation, programmable touchscreen controls, and industry-leading versatility for DTF, DTG, sublimation, and custom apparel production.

Heat Press Stats:

  • Large 16" x 20" platen
  • Unique swing-away and draw/pull-out operation
  • Industry-exclusive threadable pull-out platen makes garment loading easier and helps prevent unwanted marks or transfer bleed-through
  • Large touchscreen interface and digital pressure display
  • Programmable presets to save frequently used time and temperature settings
  • Optional quick-change platens for hats, shoes, sleeves, youth garments, and specialty applications
  • Durable solid-steel construction and non-stick coated platen for long-term commercial use

Why It's a Top Pick for DTF and DTG

The Fusion IQ stands out because of its flexibility. The combination of swing-away and draw functionality allows decorators to work comfortably while maintaining even pressure and heat distribution. For DTF printing, it delivers reliable transfer adhesion, while for DTG printing, it provides consistent curing that supports color vibrancy and wash durability.

Warranty and Support

  • Lifetime warranty on the heating element
  • 5-year warranty on the framework
  • 2-year warranty on the circuit board
  • 1-year parts and labor warranty
  • Free technical support included with the press

Geo Knight DK20S Swing-Away Heat Press

image of the GeoKnight DK20S heat press

The Geo Knight DK20S is a made-in-USA commercial swing-away heat press that delivers even pressure, accurate temperature control, and exceptional durability for DTF, DTG, sublimation, and heat transfer applications.

Heat Press Stats:

  • Large 16" x 20" platen
  • Swing-away design for even pressure and temperature
  • Heavy-duty solid steel construction built for long-term commercial use
  • Fully digital controls with temperature settings from 32°F to 600°F
  • Automatic digital timer and dual pre-press timer for workflow efficiency
  • Digital pressure bar graph for accurate pressure adjustments
  • High-pressure capability for demanding transfer applications
    Interchangeable platens and rotatable tables add versatility for different garment sizes and specialty items.
  • Features Geo Knight's SuperCoil-Microwinding™ heater technology for consistent heating across the platen

Why It's a Top Pick for DTF and DTG

The DK20S stands out because it combines consistent heat distribution, even pressure, and operator-friendly access, all of which are critical for successful DTF transfers and proper DTG curing. The swing-away design also improves safety and makes loading garments easier during production runs.

Warranty and Support

  • Lifetime warranty on the heat platen
  • 3-year warranty on the control panel
  • 1-year warranty on the entire press
  • Free technical support for the life of the heat press

Dual Station Heat Press

image of Stahls Hotronix dual air Fusion IQ heat press

The Hotronix Dual Air Fusion IQ is a commercial dual-station heat press built for high-volume DTF and DTG production, combining automated operation, intelligent touchscreen controls, and industry-leading productivity to help apparel decorators scale their business.

Heat Press Stats:

  • Dual 16" x 20" quick-change platens enable continuous production and faster workflow
  • Automatically transitions between platen stations, allowing operators to load garments while the other station is pressing
  • Fusion IQ touchscreen technology stores settings, tracks production data, and provides cloud-based access to time and temperature presets
  • Auto-adjust pressure system automatically compensates for varying garment thicknesses
  • Full threadability allows garments to be loaded efficiently while helping prevent unwanted press marks and bleed-through
    Operates in automatic, semi-automatic, or manual modes to fit different production environments
    Delivers up to 120 PSI for demanding transfer applications

Why It's a Top Pick for DTF and DTG

The Dual Air Fusion IQ is particularly valuable for shops running both DTF and DTG production. It allows users to dedicate one station to pretreatment and the other to curing, streamlining the DTG workflow. For DTF, the dual-platen design dramatically improves throughput and efficiency compared to traditional single-station presses.

Warranty and Support

  • Lifetime warranty on heating elements
  • 5-year warranty on framework
  • 2-year warranty on circuit board
  • 1-year parts and labor warranty
  • Free technical support for the life of the press

Quick buyer takeaway

  1. Geo Knight DK20S → Best swing-away heat press for durability and pressure consistency
  2. Hotronix Fusion IQ → Best all-around heat press for versatility and growing businesses
  3. Hotronix Dual Air Fusion IQ → Best high-production dual-station heat press for maximizing throughput and DTG/DTF workflows

Whether you're launching a custom apparel business or expanding into new decoration methods, a reliable heat press is the foundation of successful production. Pairing industry-leading equipment like the Stahls' Hotronix Auto Open, Geo Knight DK20S, or a Dual Station Heat Press with a trusted supplier gives you access to the tools, supplies, and support needed to produce high-quality results and grow confidently.